Women employed by brands at trade shows to manage your booth and handle visitors effectively are referred to as booth babes. They are required to dress up in revealing clothes and entice men to ideally view and buy the products being advertised. They pose for pictures with male attendees, focus more on their physical attributes rather than intellect to attract customers. Booth babe is also a slang for a booth girl.
Though the term booth babe has negative perception but still is widely used. They are excellent at interaction with the crowds.
Booth babes comply with these satisfactory reasons to hire them-
1.) Attract attention-females with good looks and attractive personalities are hired to attract visitors.
2.) Engaging prospects-well experienced booth babes with their attractive personalities will not only attract the visitors but would keep them engaged too. Expertise in handling a huge crowd with a positive and vibrant energetic attitude keeps attendees engaged at your exhibit.
3.) Assistance to the visitors-they provide assistance in demonstrating the products, explaining the brochures and many activities thereby involved.
Evolution of booth girl staffing
Booth babes for hire can be highlighted back to the era of 60’s and 70’s.They were referred to as “CES guides”. Later in the 80’s the term for these young ladies hired to hand out literature at trade shows, attend inquiries and answer telephones turned into a demeaning term Booth babe. Evolution of booth babe is more of stripping down of wardrobes. From here till today booth babes and controversy have walked hand in hand .Expert critics of booth babe usage have the following points to notify-
-Notifying women as decoration just for male titillation.
-It highlights that men are sex-motivated.
-It contributes to an uncomfortable sexualized environment for female attendees.
-Female employees at booth are ignored as by mistaken expectations that they should either be booth babes or will favor male colleagues and technically would not be skilled.
-A myth has been created that if one pays attention to booth babe staffing it will definitely contribute to higher revenues.
Rising from many controversies and swinging on the decision of hiring and not hiring a booth babe, today they are being hired to create a friendly atmosphere at the trade shows and exhibitions.
Role of booth babes in exhibitions
When you prepare for your product display, inspire of the great efforts you put in one cannot guarantee that you will attract visitors in huge numbers. Your booth needs to have something that will attract huge no of visitors to your booth and can keep them engaged for a longer period of time with their meaningful conversations. Booth girl staffing has been known by Ad men for years. Your selection for such staff should not be restricted to only sexy, good looking girls but those who have attractive personalities too.